our people

Key drivers for growth include an ability to make decisions and introduce new initiatives quickly. A small head office team operating within a flat management structure enables the company to innovate and assess new business opportunities more quickly than competitors.

Freshmax keeps evolving by constantly implementing new initiatives and exploring new avenues for growth – always looking for a fresh approach to business. It holds the deputy chairman's role on the Horticultural Exporters Council, the vice-president's role at United Fresh and many key executive positions and directorships, as well as leadership roles in the export and domestic fruit sectors of New Zealand.

Directors  
Dean Soldera Chairman / Independent
David Smith Managing Director
John Scott Director / General Manager
Helen Waterworth Director / Chief Financial Officer
Richard Fyers Director / Independent